For Founders of Small Businesses, the Personal Story Matters

Date:

May 8, 2023

A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?A business owner’s personal story can bolster trust in a brand, experts say. But what happens when they share hardships like homelessness, addiction or incarceration in company marketing?

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