Marketing

Sociable: TikTok adds certification tiers for agency partners​on October 1, 2026 at 3:03 pm

The platform will offer Agency Partner or Premier Agency Partner badges to assure marketers that partnership requirements have been met.  

Reese’s searches for ‘trick-or-treatiest street’ in multichannel effort​on October 1, 2026 at 2:00 pm

The Hershey brand is teaming with creators and celebrities for a social content series analyzing 150 of the best streets for Halloween festivities.  

Inside Advertising Week’s changes — and a bid for $100M in creator deals​on October 1, 2026 at 12:00 pm

The show, which starts Monday, is doubling down on topics like creators to differentiate in a crowded events calendar and court more decision-makers.  

Cava hires Dr. Squatch marketer as CMO to build on growth​on September 30, 2026 at 8:00 pm

John Ludeke, most recently chief brand officer at the Unilever brand, is tasked with deepening consumer connections to the fast-casual chain.  

What Kroger’s predictive scoring work means for e-commerce marketers​on September 30, 2026 at 12:00 pm

The grocer, in partnership with Vidmob and MMA Global, was able to forecast e-commerce conversion of ad creative with 81% accuracy.  

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