Swipe, shop, repeat: Online buyers splash out 7.5% more than offline shoppers​on October 31, 2026 at 11:33 am

Research indicates that households in India utilizing online shopping platforms incur a monthly expenditure that is 7.5 percent higher than those who do not shop online. Notably, the rise in spending for services and durable goods is strikingly high at 23.4 and 24.5 percent. Despite this, the majority of online purchases focus on groceries, with fresh food sales lagging due to entrenched traditional habits.